Whitlock Orthodontics' Privacy Policy
Last Updated: February 7, 2025
This privacy policy (“Policy”) explains how personal information is collected, used, disclosed, and secured by Whitlock Orthodontics (“Company”, “we” or “us”) when you (“you”, “your”, “user”) access the Company web site(s) at https://drwhitlock.com/ (the “Site”). If you do not agree to the terms of this Policy, please do not use the Site(s).
We reserve the right to change the provisions of this Policy at any time. We will alert you that changes have been made by indicating on the Policy the date it was updated. We encourage you to review this Policy from time to time to make sure that you understand how any personal information you provide will be used. Your continued use of the Site(s) following the posting of changes to these terms will mean you accept those changes.
IP addresses and cookies
We use your IP address to help diagnose problems with our server, and to administer our Web site. Your IP address and cookie file is used to help identify you and your personal profile, track shopping cart items, and track your access via .htaccess requests, where applicable.
Personal Information
Our site uses a variety of feedback and/or registration forms, order forms, online survey forms, and submission forms which require users to give us contact information (like name and email address). The user’s contact information is used to contact the visitor when necessary. Contact information from these forms may also be used to send information about our company and scheduled events, merchandise specials, contests, or other information related to www.drwhitlock.com. Users may opt-out of receiving future mailings; see the choice/opt-out section below.
Consumer information is not shared with third-parties for marketing purposes.
SMS Information We Collect
When you opt in to receive SMS messages, we collect:
Your phone number
Consent to send SMS messages
How We Use Your Information for SMS
We use your information to:
Send you the SMS messages you’ve opted in to receive
Provide updates, promotions, or other relevant content based on your preferences
Sharing Your SMS Information
We do not share your phone number or SMS opt-in information with third parties for marketing purposes.
Your SMS Rights
You can opt out of receiving SMS messages at any time by replying with “STOP” to any message we send you.
How Do We Use the Personal Information We Collect?
We use personal information we collect through the Site for the purposes described in this Policy or elsewhere on the Site. For example, we may use personal and other information we collect to communicate with the user, contact the user about their appointments, respond to user inquiries/problems, deliver targeted ads, provide recommendations, monitor Site usage trends, send promotional messages, confirmations, or security alerts, prevent fraud, conduct surveys, etc. and for any other purpose for which the information was collected.
If you no longer wish to receive email or phone calls from us, you may opt out of all future communications by calling the Company office closest to you at (479) 751-1103 (Springdale) or (479) 434-4332 (Fort Smith) and requesting to be removed from email and call lists.
What Personal Information Do We Share With Third Parties?
We will not share the personal information we collect from you through the Site(s) with third parties, except as described in this Policy or on the Site(s). For example, we may share personal information as follows:
Upon user request or with user consent
To enforce the Policy
To comply with the law
To prevent fraud
Aggregate Information
We may take your personal information and make it non-personally identifiable, either by combining it with information about other individuals (aggregating your information with information about other individuals), or by removing characteristics (such as your name) that make the information personally identifiable to you (i.e., de-personalizing your information). This can include usage information and/or information that is not connected to personal information. Given the nature of this information, no restrictions apply under this Privacy Policy on our right to aggregate or de-personalize your personal information, and we may use and share in any way with third parties the resulting non-personally identifiable information.
Purchase or Sale of Businesses:
From time to time, we may purchase a business or sell one or more of our businesses and your personal information may be transferred as a part of the purchase or sale. If we purchase a business, the personal information received with that business would be treated in accordance with this Policy, if it is practicable and permissible to do so. If we sell a business, we will include provisions in the selling contract requiring the purchaser to treat your personal information in the same manner required by this Policy (including any amendments to this Privacy Policy). The provisions of this paragraph will also apply if we are sold as part of bankruptcy proceedings.
Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Websites and Others:
We will disclose personal information when we believe in good faith that such disclosures (a) are required by law, including, for example, to comply with a court order or subpoena, or (b) will help to: enforce our policies; enforce contest, sweepstakes, promotions, and/or game rules; protect your safety or security, including the safety and security of property that belongs to you; and/or, protect the safety and security of our Site(s) or third parties.
How Can You Modify Or Delete Your Personal Information?
You may modify or delete the personal information collected through the Site at any time by calling the Company office closest to you at (479) 662-0414 (Springdale) or (479) 777-8744 (Fort Smith) and requesting the modification and/or deletion of your personal information.
Does This Policy Apply to Other Websites Linked To From the Site(s)?
The Site(s) may contain links to other websites. Any personal information you provide on linked pages or applications is provided directly to that third party and is subject to that third party’s privacy policy. This Policy does not apply to such linked sites, and we are not responsible for the content or privacy and security practices and policies of these websites or any other sites that are linked to or from the Site(s). We encourage you to learn about their privacy and security practices and policies before providing them with personal information.
Do We Collect Information From Children Under the Age of 13?
The Site(s) is not intended for use by children under the age of 13, and Company does not knowingly collect or use any personal information from such children. If we become aware that we have unknowingly collected personal information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.
What Steps Do We Take To Protect Your Information?
We take reasonable measures designed to protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.
Miscellaneous
This Policy and the privacy practices of Company will be subject exclusively to the laws of the State of Arkansas in the United States. Company makes no representation that this Policy and our practices comply with the laws of any other country or jurisdiction. Users of the Site who reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside of the United States, by using the Site, you consent to the transfer, processing and use of your information outside your country.
Questions?
If you have any questions about this Policy, please contact us at [email protected] or call the Company office closest to you at (479) 662-0414 (Springdale) or (479) 777-8744 (Fort Smith).